‘The Trouble With Bike Apparel’ Short Film Eyes Apparel Industry’s Shortcomings


Ever wonder what it takes to make that high-quality mesh jersey, or spandex bibs? Velocio has — and is wondering how to make its apparel better.

Velocio bike brand wants to do better. For itself, for the industry, for the environment, but most importantly, for its riders.

So, Velocio dropped a big statement on sustainability in the form of a film: “The Trouble With Bike Apparel.” The short film looks at the challenges facing the bike apparel industry and features Velocio staff, athletes, and industry experts.

“We can make as many changes as we can but there are forces that we need the customer to push on. There needs to be a demand for more accountability … this film urges people to demand that,” described Brad Sheehan, Velocio CEO. “The focus is on creating a durable product that will outlast competitors,” Sheehan continued.

As of 2021, 100% of Velocio’s jersey collection is made from recycled fabrics. And, the brand gives 1% of its annual revenue to climate-focused causes — like the recent special-edition UNITY Jersey whose proceeds went to organizations like The Environmental Justice Foundation, 350.org, and Protect Our Winters.

Yes, there’s trouble with bike apparel in terms of sustainability. But really, the outdoor (and greater) industry has trouble with all apparel. How can we use less, waste less, choose recycled, upcycle, and make clothing as sustainable but also as durable as possible?

Velocio has some thoughts … and some answers. Watch the full film.

man in olive shirt jacket and navy shorts riding bike
Pearl Izumi Apparel Shows You How Far to Ride to Offset Your Kit’s Carbon Footprint

Pearl Izumi has created a formula for the number of miles you’ll need to ride to offset its apparel. Check out its new Pedal to Zero apparel. Read more…

Edelrid NEO 3R
World’s First Recycled Climbing Rope: Edelrid Reveals ‘NEO 3R’

The Edelrid NEO 3R 9.8mm will use 50% recycled material from cords the company would typically discard. Read more…

Mary Murphy

By

Mary is based out of GearJunkie’s Denver, CO office. She has a degree in English and Journalism, and been writing professionally for over five years. Her outdoor interests span from running to sport climbing, from landscape photography to skiing to pack-paddleboarding. If she’s not writing, you can most likely find her at the top of a fourteener, or in a local bakery.

Topics: , ,

Tags: ,





Source link

We will be happy to hear your thoughts

Leave a reply

Logo
Enable registration in settings - general